Getting traffic by promoting your web site for free is a slow process but it is one of the surest way to establish your site for the long term success. Even if you’re using paid promotions like PPC (pay per click) or media buy, you still need to promote your website for free in order to acquire inbound links to your site. Plenty of quality inbound links to your site improves your site’s search engine rankings.

NYC - Times Square: Burn Notice Promotion
Image by wallyg via Flickr

When you’re getting your feet wet learning the ropes of online marketing, the skills you develop in promoting your website for free will be enduring.  Once you master a few free online marketing techniques, you can rinse and repeat the same process for other sites that you are going to launch in the future. In this article I will discuss 7 ways to promote your website for free. I have extensively written about these techniques in my blog posts and articles. So, this will be a compilation of those contents. I will introduce each technique and provide links to exhaustive treatment of the subject in different posts and articles.


1. Using Social Media Sites. This is the hottest method today. The web has become a social tool where people meet and exchange ideas and thoughts. Social media sites can be categorized into

  • social bookmarking sites like Delicious.com
  • social networking sites like Facebook.com
  • social news popularity sites Digg.com
  • social communication sites like Twitter.com
  • Social image and video sharing sites like YouTube.com and Flckr.com

Though there are lots of different ways to promote your sites using these social media sites, I have already outlined some of the simplest and effective ways in the following articles.

2. Using Web 2.0 Sites. Sites like Squidoo.com, HubPages.com, Yahoo! Answers, etc. are also popular free web promotion tools amongst internet marketers. Google indexes pages from these sites very quickly. When you write contents for these sites, you can appropriately include links to your web site. You can also publish your links in your profile pages.

3. Using Press Release. When your site is new and you’re rapidly including new features to your site, you can use press releases almost every month to announce those new features. There are paid press release distribution services like PRWeb that will give you better result than the free distribution services. If you’re tight on budget, you can use free press release distribution services.

4. Using Blog Commenting and Forum Posting. Besides getting inbound links and traffic to your site, blog and forum posting establishes you as an authority in your niche. Find related blogs articles and post insightful comments. Visit a few forums and answer people’s questions. Don’t spend too much time on these forums. They can be a big time killer. Use your time judiciously.

5. Using Article Directories. This is one of the method that you simply cannot ignore if you’re promoting your website for free. You can write your own articles or get private label rights (PLR) to some articles in your niche. If you get PLR articles, you must rewrite them to make them unique. You can get free PLR articles from various Internet Marketers’ Giveaway promotions.

6. Using Free Classified Sites. The key to success in free classified advertising is an effective title. It must be magnetic for others to open your ad. And once they open your ad, the ad description should be compelling to make them click on your link. You should renew these ads regularly for search engines to find and index them. Sometime,  search engines will find your profile page in these free classified site and index the profile page which must display your latest ads.

7. Using Newsletters and Opt-in Email Marketing. The idea here is to capture your visitors emails and keep in touch with them by providing valuable information. If you believe a product will benefit your email subscribers, you can promote it using your list. But you must be convinced about the benefit of the products. I don’t promote any product that I will not buy myself.

These are some of the most effective ways to promote your website for free to acquire inbound links, increase traffic, and improve search engine rankings. It may sound  deceptively simply, but you need to master at least a few free website promotion techniques if you want to succeed in your online business. Simply placing your links will not cut it. You need to do keyword research and use proper anchor text whenever possible to promote your site. Leave your thoughts in the comments on any other effective free website promotion techniques you have used in the past.

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