Irn-Bru Facts: Ingredients, Taste, And Availability

IRN-BRU is manufactured by AG Barr, a Scottish company that has been producing the drink since 1901. Despite various reformulations over the years (including reduced sugar options), the core taste has remained consistent thanks to its secret blend of 32 flavors. It’s widely regarded as one of the few drinks that can’t be easily imitated. Among its primary ingredients are carbonated water, sweeteners or sugar, citric acid, caffeine, and a unique blend of flavorings. The beverage also contains ammonium ferric citrate, a trace iron compound that enhances its flavor and possibly its nutritional appeal. IRN-BRU is also vegan and vegetarian friendly. While most commonly found in Scotland and parts of the UK, IRN-BRU has expanded its availability globally. In the U.S., it can be purchased online, at specialty international grocery stores, and in select supermarket chains with global food sections. Its reach continues to grow as more people discover this uniquely Scottish refreshment.